Media leverage: How Unilever is engaging Asia's middle class

Low Lai Chow

This report covers an address by Unilever’s Rahul Welde, in which he discusses the growth of megacities and the middle class in Asia, and the steps that Unilever is taking to engage this new demographic.

Media leverage: How Unilever is engaging Asia's middle class

Low Lai Chow

According to Rahul Welde, the vice president of media for Unilever Asia, Africa, Middle East, Turkey and Russia, brands face volatile and challenging times ahead, what with the seismic shifts taking place in the world.

"Whether it's emerging markets or slowing growth, there's a lot that's happening around us which is really uncertain and ambiguous. That's really the backdrop in the operating environment," he said at the recent The Festival of Media Asia 2013.

The arrival of Asia's middle class and mega-cities

Asia's share of global middle...

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