McDonald’s Canada: Max 67

This case study details how McDonald's, the fast food restaurant chain, used its sponsorship program to increase sales in Quebec, Canada.

McDonald's Canada: Max 6

Agency: Cossette

Case overview

McDonald's has leveraged a simple and traditional sponsorship program with a professional team into a more than efficient and results-driven communication approach to make it a huge success in terms of business results. In a fierce category where it is truly difficult to gain traffic in store and increase sales, McDonald's has succeeded in creating something totally unexpected while being totally on brand - thus creating 31% incremental traffic during the targeted period, directly attributable to our specific initiative, and performing more than 2.5 times the incremental sales of an average...

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