Campaign details
Brand: McDonald'sBrand owner: McDonald'sLead agency: OMD, Tribal DDBCountry: MexicoIndustries: Restaurants & takeawaysMedia channels: Content marketing, Magazines - consumer, Mobile & apps, Online display, Online video, Sales promotion, Social mediaBudget: 500k - 1 million
Executive summary
We launched a digital coupons platform to increase incremental traffic into our restaurants nationwide. Communicating in a fun language, through social networks, we covered the brand's need to generate real traffic to restaurants and generated a direct and measurable ROI.
Market background and context
McDonald's is a well-established brand in Mexico. Sometimes...