McDonald's: Cheer Up Losers

McDonald’s, the multinational fast food franchise, increased engagement in Lebanon during the FIFA World Cup by becoming the sponsors of cheering up.

Campaign details

Advertiser: McDonald'sBrand: McDonald'sAgency: Fp7 Bey/UM BeyCountry: Lebanon

Campaign Summary

Every world cup "the winner takes it all". With every game played, the winners bask in glory while another group feels left out: The Losers. What could we do to capture these people, increasing in number every day, who are in need of comfort? Cheer them up! So we created our own type of sponsorship: sponsors of cheering up. Complete with its mascot: Mr. Cheers, and with the biggest series of content and social stunts ever done in Lebanon, we went after...

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