May Flower: Art of absorption
Company: Publicis Betterway ChinaCountry: ChinaCategory: Brand Building/Awareness and Product Launch or Re Launch
Campaign summary
The "Art of Absorption" campaign reinvigorates the May Flower brand image, by using Chinese Ink Brush Painting we demonstrate the exceptional absorption qualities of May Flower toilet paper and it's key product benefit of 'High Wet Strength'. The message was delivered through the 'The Calligrapher Masterpiece Exhibition' and 'The Great Miracle by Rolls' a Guinness World's Record Challenge – Whereby we created an event that hundreds of people painted on our toilet paper, we then...