Marketing at Mars: Inspiring Leadership
Triniti Marketing
Executive summary
This is the story of a programme that has reinvented marketing at Mars. Its impact can be seen in Mars marketing teams globally and in their marketplace success over the last 2 years. To give just two of many examples, using this approach has seen sales of in the UK grow by 20% and globally has grown by $376 million.
Despite the significant scale of marketing at Mars, there had never been a "Mars way of marketing", or any alignment on common marketing principles. Practices...