TUI: 2020–21 – from surviving to thriving

TUI, a travel agency, launched a campaign in the UK to survive the initial shock and do right by its customers and set itself up for success in the post-pandemic world.

Contrary to what you might think, the busiest time in travel is January. Well it is if you're in the business of selling holidays. It's that time from about 10.35am on December 27th when everyone has kicked out the in-laws, over-eaten, over-drunk and generally had enough of the weather being completely crap; when having some sunshine to look forward to might be the only thing to get us through the next few months. The industry has even given this time its own name - TOY - Turn of Year.

TOY 2020 was progressing well at TUI. We were on course...

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