RNIB: Redesigning the world for people with sight loss

The Royal National Institute of Blind People (RNIB), a charity aiding people with sight loss, set out to improve the lives of blind and partially sighted (BPS) people.

Executive summary

The challenge

RNIB has an ambitious goal, to make the world see sight loss differently.

That means changing the perceptions that negatively impact blind and partially sighted (BPS) people and drive tangible improvements to make their lives better.

To do this, we needed to overcome some fundamental misconceptions about life with sight loss - particularly that BPS people are incapable of living normally because our world is inherently unsuited to them.

We needed to inspire those who could advocate for change (the public) and those who could make it happen (brands and governments), proving that it was possible...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands