Nationwide: Building a more respectful society for, and with, the next generation

Nationwide, a building society, launched a campaign in the UK to create long lasting behaviour change, surface its commitment to delivering mutual good and connect with young families.

Executive Summary

By the end of 2019 the UK was an increasingly divided nation and respect was at an all time low. Nationwide believe that we need to work together to build a stronger, better society, so we made a commitment to promote respectful behaviour across the nation at a grassroots level.

Children will shape our society in years to come, so we decided to give them the tools to learn about respect, and created events where they could 'learn through doing' with their peers. We also engaged their parents.

We did this by partnering with two organisations with access...

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