Executive Summary
Metro Bank's ambition is to be the UK's best community bank, and helping local businesses thrive and grow is a huge part of making that happen. We're award-winning people-people, and for us, it's all about our customers. So when it came to launching our first ever B2B campaign, we knew they would take centre stage.
But we could never have predicted the pandemic. When 'lockdown' suddenly became the word on everyone's lips, we had to drastically change our strategy to match new and different customer needs. So we built a campaign that would appeal to an audience of...