Chelsea Football Club: The Fifth Stand

Chelsea Football Club launched a campaign in the UK to create the number one digital destination for Chelsea fans worldwide and increase engagement to new app features.

What Was The Challenge You Faced?

With hundreds of millions of fans around the world and a stadium capacity of 42,000 - the creation of a new stand was needed. The 5th Stand - the official Chelsea FC app was created as a digital destination for fans around the world outside of the four stands at Stamford Bridge.

The app was launched with three guiding principles: Belonging, Recognition and Community. Belonging allowed fans to feel closer to the club and the players, with behind the scenes access, live match updates, all the latest videos on demand and to receive breaking...

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