Maple Leaf Foods: Greenfield Natural Meat Co.

Making its advertising all natural just like its product helped Greenfield Natural Meat Co., the Canadian sustainable meat brand, increase sales and distribution.

Campaign details

Agency: Havas CanadaAdvertiser: Maple Leaf Foods Inc.Category: Launch of New Product/Service

Section I — Case Parameters

Business Results Period (Consecutive Months): April 2017 – July 2017Start of Advertising/Communication Effort: April 17, 2017Base Period as a Benchmark: January – December 2016Geographic Area: Canada (excluding Quebec)Budget for this effort: $200,000 – $500,000

Section IA — Case Overview

Why should this case win in the category (ies) you have entered?

This case demonstrates that as a direct result of Greenfield Natural Meat Co.'s inaugural advertising effort, Greenfield...

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