BT: Turbocharging BT Senior Leadership Team’s ability to get further faster

BT, a telecommunications company, launched a campaign in the UK to develop a programme to immerse two senior executives and their teams in the customers' day-to-day lives and how they interact with the brand.

Summary

“This programme of work helped me and the team quickly hear directly from our customers, forming our strategy for prioritising and delivering against our customer expectations. This was an invaluable introduction to BT's customers as I began my BT role, challenging many assumptions I had, enabling me to get further faster with a more aligned team, as together we reimagined how to serve our customers.”

Harmeen Mehta – Chief Digital and Innovation Officer

This entry tells how we helped BT senior leaders connect with customers, growing customer centricity within the BT organisation and enabling the team to meet issues...

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