Johnson & Johnson: Identifying HIV+ patients at risk of dropping out of care in South Africa

Ipsos, a market researcher, conducted a study in South Africa to predict which psychological, structural, and social factors may lead to a HIV+ patient dropping out of care.

Summary

This study is the first of its kind to use primary market research data to predict which psychological, structural and social factors may lead to a HIV+ patient dropping out of care in South Africa. Whilst a lot of research focusses on how to find HIV+ patients, diagnose them and put them onto care, less is known about how to maintain them in care over many decades. This piece of research conducted by Ipsos was designed to bring insight into what the lives of patients are like when on treatment.

The outputs of this research include a predictive modelling...

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