Summary
The Foreign, Commonwealth & Development Office (FDCO) commissioned Yonder to conduct a global segmentation to achieve a deeper understanding around the drivers and motivations towards climate change and build a robust insight led communications strategy aimed at creating tangible behavioural change on a global basis.
Yonder conducted quantitative research in 6 countries, followed by a segmentation, an innovative approach bringing segments to life across markets, and carefully selected advanced analytics to enhance the comms and messaging toolkit deliverables. The programme represented a unique and innovative solution by:
- Social media analysis to identify nuances in climate change language/priorities
- Sophisticated international...