dtac: CallMe VDO first voice detection banner

DTAC, a telecommunications brand, launched its campaign CallMe VDO to demonstrate the brand's ability to innovate and lead the market in Thailand.

Campaign details

Brand: dtacAgency: UM ThailandRegion: APAC

Strategy

Objective

DTAC is one of the leading telco companies in Thailand, however, its market share was shrinking from negative brand and network perception. One of DTAC's ambitions was to increase brand love and top-of-mind awareness, especially in technology, and innovate regarding consumers.

Launching CallMe VDO aimed to create a concrete example of how DTAC can innovate and lead in the market (since we are the first brand in Thailand to launch this product), besides it could be a means of strategic revenue for the future as the...

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