Zynga: #PlayApartTogether

Zynga, a social game developer, launched its campaign #PlayApartTogether to encourage players to follow the advice of the World Health Organization (WHO) to fight the spread of COVID-19.

Campaign details

Agency: Zynga

Strategy

Objective

#PlayApartTogether is a games industry initiative that encourages players to follow the World Health Organization's (WHO) health guidelines to fight the spread of COVID-19.

To promote these during the global pandemic, 18 game industry leaders in the interactive entertainment space encouraged their vast network of users to follow the WHO's health guidelines, including physical distancing, hand hygiene, respiratory etiquette and other powerful preventive actions people can take to fight COVID-19.

By bringing special events, exclusives, activities, rewards and inspiration to some of the most popular games in the world, #PlayApartTogether encourages users to...

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