Zomato Gold: Global Acquisition Strategy for Zomato Gold

Zomato Gold, a food delivery app, devised an acquisition strategy that hyper-personalised and targeted existing customers for renewals and potential customers for subscriptions in India.

Campaign details

Brand: Zomato GoldAgency: Kinnect

Strategy

Objective

Making India's most favoured food delivery app a favourite for dine outs as well.

Compared to the global growth rate of 9.01%, in 2019 the online food delivery market in India grew at 15%. However, the battle to gobble up the food and delivery competition to gain dominance was intensifying with competitors leveraging new service introductions and discount offers for customer acquisition. Understanding our key stakeholders on both sides of our platform – partners and consumers – with Zomato Gold we built an exclusive discount subscription product that incentivised...

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