Zivame: Powering The Beauty Within

Zivame, a lingerie brand, sought to increase women's self-confidence in India and its highly personalised, immersive ad experience drove ROI and revenue growth.

Campaign details

Brand: ZivameAgency: Affle

Strategy

Objective

Problem statement

Women in India for a long time have faced serious challenges in finding underwear that helps them to feel confident about themselves.

At times, this consequently creates a sense of low confidence and appreciation for self, leading to questioning how beautifully they perceive themselves.

Context

Zivame, India's leading lingerie online store, reached out to Affle, to help women discover that perfect underwear, and feel confident and beautiful about themselves.

Objective

Drive higher conversions and sales on Zivame's portal.

Challenges

Zivame faced the challenge of driving growth in online...

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