Zalo: The Digital Pioneer In Pandemic Prevention

Zalo, a messaging app, accompanied the Vietnamese Government in communicating the most updated and accurate news about the COVID-19 pandemic and positioned itself as a trustworthy and reliable brand.

Campaign details

Brand: ZaloAgency: AdtimaRegion: APAC

Strategy

Objective

Right from the early stage of the Covid-19 pandemic, inaccurate information from unreliable sources made the situation more complicated and posed difficulties for the Government's epidemic prevention. Considered as the leading messaging app in Vietnam which covers 90% of Internet users and the most popular communication method during social distancing, Zalo has accompanied the Vietnamese Government in communicating the most updated and accurate news. This has a significant impact on every Vietnamese person's life as well as the pandemic prevention process in Vietnam. From the campaign also,...

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