ZaloPay: Tet 2020

ZaloPay, a mobile payment application, raised brand awareness and attracted new customers during the festival Tet in Vietnam.

Campaign details

Brand: ZaloPayAgency: T&A OgilvyRegion: APAC

Strategy

Objective

Mobile payment usage in Vietnam saw an increase from just 37% in 2018 to 61% in 2019, making Vietnam one of the fastest growing markets in the world. Capturing this growth momentum, new mobile payment apps keep popping up every year. At the moment when this campaign rolled out, ZaloPay had 26 competitors, making the customer acquisition battle tougher than ever.

To unlock more growth, we needn't only make people know about ZaloPay (awareness), but also let them experience our social, fast and convenient money transfer...

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