Yalı Spor: The Great Google Shopping Hack

Yali Spor, a sportswear retailer, merged Google Analytics and CRM data to reduce the cost of sales and increase the conversion rate and return on investment (ROI).

Campaign details

Brand: Yalı SporAgency: NeodigitalRegion: EMEA

Strategy

Objective

Brand keyword search traffic is the most lucrative and cost-effective traffic source for almost all brands. But when its volume reaches a certain level, it requires investing in media in bulk to increase its volume more. In such a situation, we were unable to invest more in brand keywords because it had reached its limits, we had to find a way to double up in e-sales and do it by increasing the share of non-brand keywords in the total revenue.

Our campaign objectives were to reduce...

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