Campaign details
Brand: Warrior Energy DrinkAgency: TKL CorporationRegion: APAC
Strategy
Objective
Context
Energy drinks in Vietnam recorded strong retail volume growth over the review period from 2012–2018, although this is expected to witness quite a downturn over the forecast period as the category begins to show the first signs of consumer's maturity, young consumers with very different needs for energy boosts are really the future of this competitive industry.
Consumption behavior
The top 3 reasons of energy drink craving are for thirst, shortage of physical energy and then mental exhaustion. Game activities require huge mental...