Campaign details
Brand: VsmartAgency: Unblur CreativeRegion: APAC
Strategy
Objective
As a domestic technology brand, Vsmart faced many skepticisms from Vietnamese consumers who preferred foreign brands such as Apple, Samsung, Huawei, Oppo, etc. With all its efforts, Vsmart was the first Vietnamese tech brand to reach 1.2 million customers and 16.7% market share after 17 months, entering the top 3 best-selling smartphones in Vietnam.
However, growing more customers seemed challenging, as Vsmart still endured fairly low brand awareness and low brand trust among Vietnamese consumers, besides COVID-19's negative effect on consumers' purchasing habits.
Vsmart's business goals...