Vodafone: Red Light

Vodafone, a telecommunications brand, supported women in Turkey suffering from domestic violence during the COVID-19 pandemic by launching an app they could turn to for support, help and advice.

Campaign details

Brand: VodafoneAgency: CaratRegion: EMEA

Strategy

Objective

Before Covid-19, there was another epidemic that lived with us globally: domestic violence – which affected 37% of people across the world, 42% of people in Turkey. Domestic violence has increased worldwide during the pandemic. The UN has described the worldwide increase in domestic abuse as a "shadow pandemic".

Vodafone wanted to announce the Red Light app, which it created to change this situation, during this period. With our Red Light app, we wanted to show that we stand by women in the face of violence.

Target...

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