UnionBank: Putting the Power of Personal Finance Into Customers' Hands

UnionBank, a financial services brand, used artificial intelligence (AI) to augment both online and offline marketing for its app UnionBank Online in the Philippines.

Campaign details

Brand: UnionBankAgency: AppierRegion: APAC

Strategy

Objective

UnionBank is committed to becoming a leader in digital banking, and has taken serious steps to achieve this. It has a strong reputation for leading the way when it comes to digital transformation, including effective collection and analysis of big data, and has been recognized for these achievements. It was named Asia Pacific Retail Bank of the Year at the 35th Annual Retail Banking International Global Awards in July 2020, thanks to its initiatives in AI, fintech and blockchain among others. One of its many efforts has...

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