Unilever: Wheel Ghar Se Career

Active Wheel, a detergent brand produced by Unilever, promoted equality and women’s education in India by launching a smartphone app that gives women access to learn new skills, which could be downloaded when they bought a pack of Active Wheel.

Campaign details

Brand: UnileverAgency: Unilever

Strategy

Objective

Active Wheel serves over 200 million households and offers deep clean and fragrant freshness at an affordable price. Active Wheel deeply understands the needs of this ever evolving consumer and constantly innovates to deliver the best solution in the segment. It is available in two formats: bar and powder.

Wheel has always valued the husband-wife relationship and has been acknowledging the evolution of this relationship towards a more progressive outlook, given that today's woman performs multiple responsibilities and is the anchor of the family. However women in rural parts of...

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