Unilever: Mobile in Love

Cornetto, an ice cream brand, successfully increased brand awareness and engagement by launching a YouTube webseries and a digital platform that allowed Turkish viewers to closely experience the love story of its main characters.

Campaign details

Brand: UnileverLead agency: Mindshare TurkeyRegion: EMEA

Strategy

Objective

Cornetto has a longstanding brand purpose of "being the ice cream of love" amongst youngsters. Since 2013, we have created high levels of interaction with our target audience via "Cornetto Love Songs", media first interactions with youngsters on Instagram, Twitter, Snapchat, programmatic banners etc. Each year, more&more brands were trying to associate with love amongst youngsters and it's getting harder for Cornetto to remain as the by far top of mind brand amongst youngsters that's associated with love. In 2018, a Wattpad story series became...

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