UFC / AdColony: Knockout Mobile Campaign

UFC, a mixed martial arts (MMA) promotion company, increased awareness, engagement and ticket sales for its event UFC 243: Whittaker vs.

Campaign details

Brand: UFCAgency: n/a

Strategy

Objective

The campaign's objectives were to drive awareness and engagement for UFC 243: Whittaker vs. Adesanya in order to increase pay-per-view buys and ticket sales.

Knowing they would have to fight for users' attention, UFC and AdColony collaborated to create an engaging and entertaining mobile video campaign. The strategy was to build awareness not only around the event, but also around the fighters themselves. Giving the audience a chance to engage and learn about UFC 243 and the fighters helped drive awareness and sales.

Target Audience

This interactive campaign was geared...

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