Campaign details
Brand: TurkcellAgency: MindshareRegion: EMEA
Strategy
Objective
With the COVID-19 pandemic, the hours spent on mobile phones increased four-fold on average during the period consumers spent at home during lockdown. In this period when content consumption peaked, mobile games were one of the mobile applications whose usage increased the most. We wanted to introduce the PUBG (a mobile game) package that does not eat up Turkcell data and to position Bip (an instant messaging platform) as a Turkcell gamer channel.
Target Audience
We aimed to reach the audience that plays PUBG and other similar...