Turkcell BiP Messenger: Kim 1 GB İster Newest way to entertain

Turkcell BiP Messenger, a Turkish messaging app, developed a trivia chatbot that awarded users with data packages in order to increase brand awareness and in-app purchases in Turkey.

Campaign details

Brand: Turkcell BiP MessengerLead agency: 4PLAY Mobile Creative PeopleRegion: EMEA

Strategy

Objective

We should admit that the mobile world enabled lots of ways to have fun through it. However, mobile users' behaviors are changing day by day. Nowadays, it's an extreme challenge to make them download an app. They do not want to add anything on their mobile if they won't use it every day. That is why we aimed to entertain them in their daily life activities; while chatting. There are 52 million active users in messenger apps in Turkey. So we...

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