Tiki: Shoppertainment

Tiki, a Vietnamese e-commerce platform, partnered with Vietnamese singer Hien Ho to promote Maybelline New York through its platform.

Campaign details

Brand: TikiAgency: TikiRegion: APAC

Strategy

Objective

Tiki is a commerce ecosystem in Vietnam that owns the well-known e-commerce platform Tiki.vn. The company recently launched the "Tiki accompanies Vietnamese stars" brand campaign, which supports Vietnamese artists and encourages collaborations with both artists and other brands.

Maybelline New York is the number one global cosmetics brand and is available in over 129 countries worldwide. Since launching in Vietnam in 2007, Maybelline has become the top makeup brand in the mass market, enjoying particular popularity among young Vietnamese women.

Tiki was looking to run...

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