Strategy
Objective
We have developed an ad-free VOD digital service for kids in partnership with Viacom who wanted to launch it in Spain. The mobile service offers edutainment content like videos, games… with the most popular Viacom's characters. It has obtained the Kidsafe certification that guarantees that the content, the experience and the payment are adapted for children.
Our principal objective was to launch this fantastic service for Kids in Spain surpassing 20.000 subscribers (with the lowest CPA, of course!) in 3 months.
Target Audience
Target audience characteristics:
- MEN AND WOMEN
- GEO: SPAIN
- MOBILE BROWSING – 100 % SMARTPHONE
- INTERESTS:...