Sparkling Ice Uses Tapjoy Video-to-Playable Ads to Boost Brand Awareness

Sparkling Ice, a flavoured sparkling water brand, overtook its main competitor in the USA with its gamified mobile campaign.

Campaign details

Brand: Sparkling IceAgency: Tapjoy

Strategy

Objective

Since 1992, Talking Rain Beverage Company has been redefining sparkling water with its leading Sparkling Ice brand. It was the first beverage company to trade sugar for sucralose, kicking off the no-sugar beverage craze. Almost two decades later, Sparkling Ice is the number one brand in the sparkling water category, reaching $650 million in sales this past year: 19.9% growth since 2019.

In Q3 2020, Sparkling Ice and its creative agencies, Hawkeye and Viva Partnership, hoped to expand its market share and edge out competitors like La Croix, Vitamin...

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