Sinch: Text For Humanity

Sinch, a software company, partnered with Mental Health America to stop the spread of online negativity and build the world's first positive texting switchboard #TextForHumanity.

Campaign details

Brand: SinchAgency: Edelman

Strategy

Objective

In response to the spread of online negativity, Sinch teamed with Mental Health America to build the world's first texting switchboard, #TextForHumanity. The service lets people send a positive message to a stranger and receive one in return.

Background

While mobility and social media have connected the world, they've also created a new door for negative attitudes. Several studies have investigated possible links between social media and smartphone use with poor mental health, including symptoms of depression and anxiety.

Meanwhile social isolation is a modern epidemic which affects people of...

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