Signature: Masterclass 4.0

Signature, a whisky brand, built brand equity and drove brand awareness and sales in India.

Campaign details

Brand: SignatureAgency: Vice Media

Strategy

Objective
  • Signature Masterclass is a proprietary extension of Signature whisky, a platform which enables the business to build the brand inline to brand proposition and this was the 4th season. The key objective of the campaign was to build brand equity, drive brand awareness (more so among young consumers) and help in driving sales.
  • To build a brand platform which not only inspires but also enables people "to make their own mark". Here the idea was also to leverage the fact that a whisky brand in the Indian market had...

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