Campaign details
Brand: RocoMamasAdvertiser: RetroviralCountry: South Africa
Strategy
Objective
RocoMamas wants it's 'We're Not Normal' mantra to permeate every customer touchpoint. Through social media, the brand aims to emotionally connect consumers to its product, drive meaningful real-time interactions, and regularly tap into socially-driven business intelligence.
Target Audience
Millennials and Generation Z.
Execution
Overall Campaign Execution
With a team of always-on community managers, supported by a customer service WhatsApp group of senior ops managers, issues and opportunities are escalated immediately.
With the goal of resolving issues while customers are still in store, we're able to turn...