RocoMamas: Smashing Social

RocoMamas, a restaurant chain, increased brand love and social engagement in South Africa by launching a team of social community managers that track and respond to complaints on social media in a personable way.

Campaign details

Brand: RocoMamasAdvertiser: RetroviralCountry: South Africa

Strategy

Objective

RocoMamas wants it's 'We're Not Normal' mantra to permeate every customer touchpoint. Through social media, the brand aims to emotionally connect consumers to its product, drive meaningful real-time interactions, and regularly tap into socially-driven business intelligence.

Target Audience

Millennials and Generation Z.

Execution

Overall Campaign Execution

With a team of always-on community managers, supported by a customer service WhatsApp group of senior ops managers, issues and opportunities are escalated immediately.

With the goal of resolving issues while customers are still in store, we're able to turn...

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