Retroviral: #TheBestDick

Retroviral, the ad agency, disrupted within its category to get the attention of prospective clients through the launch of its book in South Africa.

Campaign details

Brand: RetroviralAdvertiser: RetroviralCountry: South Africa

Strategy

The number one challenge for all ad agencies is winning new business. Large agencies in particular leverage their award wins to attract more clients; these businesses have multi-million rand budgets to enter local and international competition. When your business can't compete on price, it is imperative to disrupt.

Execution

Approach

We 'ate our own dogfood'.

Based on our research, 90% of agency new business leads are generated by referrals and 96% of b2b buyers want content with more input from industry thought leaders. Interestingly, 93% of b2b...

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