Campaign details
Brand: RAKBANKAgency: RAKBANKRegion: EMEA
Strategy
Objective
There are over 220K FC Barcelona fans in the UAE. To bring these die-hard Barça fans closer to the club, RAKBANK launched the FC Barcelona Credit Card aimed at giving fans the chance of seeing FC Barcelona play live at their home stadium, Camp Nou.
But, how do we get the word out about this unique benefit? We knew that conventional media campaign wouldn't cut-through and do justice to this 'money can't buy' experience. We needed to connect with these fans emotionally.
Target Audience
For every Barça...