Pharmaton: TV sponsorship enhanced interaction with second screen

Pharmaton, a multi-vitamin brand, partnered with a TV program about physical endurance in order to successfully increase brand awareness and sales in Turkey.

Campaign details

Brand: PharmatonLead agency: Mindshare TurkeyRegion: EMEA

Strategy

Objective

Pharmaton is a multi-vitamin brand with a commitment to support people both physically and mentally via increasing their performance and energy throughout the day, so that they can get the most out of life. Pharmaton was launched in 2013 in Turkey whereas its main competitor has a heritage over 40 years in the market. In this comparatively short timeframe Pharmaton has managed to reach high top of mind awareness scores, the brand still has a way to go in terms of trial scores. Thus, our...

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