Campaign details
Brand: Pernod RicardAdvertiser: Machine a Division of MMS Communications SA (Pty) LtdCountry: South Africa
Strategy
Objective
Our strategy was to make water desirable to people who are out drinking, thus getting them to drink water between alcoholic drinks, which in turn shifted their drinking behaviour.
Target Audience
Specific Target Market: South African | Male & Female | 18 to 35.
Details: Our target audience are driven by status and believe that what they are seen drinking says a lot about them to the people around them, which is why they drink Pernod Ricard...