Paramount Pictures: Sonic the Hedgehog Speeds to Mobile Success

Paramount Pictures, a film studio, teamed up with AdColony, an advertising platform, to develop an interactive mobile campaign to generate awareness and excitement for the upcoming film release of Sonic the Hedgehog.

Campaign details

Brand: Paramount PicturesAgency: Wavemaker

Strategy

Objective

Paramount Pictures teamed up with AdColony to develop an interactive mobile campaign to generate broad awareness and excitement for the upcoming theatrical movie release of Sonic the Hedgehog. This month-long campaign aimed to engage fans of the franchise as well as parents and kids aged 6–12 who may or may not be familiar with the popular 90s video game brand. This allowed for an opportunity to partner with AdColony and develop a rich mobile experience that reintroduced Sonic's dynamic personality, showcased the comedic elements of the film, and immersed...

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