Nivea: #SentuhanIbu World of Imagination

Nivea, a skincare brand, launched its campaign #Sentuhanlbu World of Imagination in Indonesia to encourage working parents, particularly mothers, to create bonding moments with their children.

Campaign details

Brand: NiveaAgency: OMD Indonesia and AdColony

Strategy

Objective

They say parenting is one of the most rewarding jobs one can have. However, many modern families with both parents having to work may find it more difficult than ever to bond with their child. To tackle this issue, NIVEA's #SentuhanIbu World of Imagination campaign was designed to allow modern parents, especially mothers, to create bonding moments with their children.

As an established market leader for all-purpose cream in Indonesia, NIVEA Creme wanted to extend its reach to its increasingly younger audience - millennial mothers. #SentuhanIbu (mother's...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands