Campaign details
Brand: NiveaAgency: OMD Indonesia and AdColony
Strategy
Objective
They say parenting is one of the most rewarding jobs one can have. However, many modern families with both parents having to work may find it more difficult than ever to bond with their child. To tackle this issue, NIVEA's #SentuhanIbu World of Imagination campaign was designed to allow modern parents, especially mothers, to create bonding moments with their children.
As an established market leader for all-purpose cream in Indonesia, NIVEA Creme wanted to extend its reach to its increasingly younger audience - millennial mothers. #SentuhanIbu (mother's...