Nikon: Insta Badge

Nikon, a photography equipment brand, promoted the brand by creating an engaging activity that celebrated the community on World Photography Day in India.

Campaign details

Brand: Nikon IndiaAgency: WATConsult

Strategy

Objective

Photographers are all about showcasing their work. On Instagram they do so with detailed captions about their camera and gear. Nikon is already blessed with a loyal and vocal community. So the ask was simple: create an engaging activity that celebrates the community on World Photography Day.

The objective was to do more than just engage, but to create a lasting icon for their social profiles which we derived from our insight. We wanted to give the Nikon community a better way to display their pictures. So, we asked...

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