Nike World Cup: Daring Teenage Footballers to be Their Best!

Nike, the footwear brand, increased brand awareness in China by launching a campaign that let teenage footballers capture their perfect moments on the pitch during the quarter-final season of the World Cup.

Campaign details

Brand: NikeLead Agency: Mindshare ChinaRegion: APAC

Objective

Inspire and enable young Chinese footballers to fulfill their footballing potential during the most competitive time in the football media calendar: The FIFA Football World Cup.

Target Audience

Young footballers aged 15-25 years in China. Dedicated to the game, hungry for recognition.

Consumer insight: Every young footballer dreams of being able to share their best on-pitch moments with their mates.

Over 40% of post-95s in China love expressing themselves on social media. Amazing moments happen for amateur footballers in every game, but unlike professional footballers on...

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