Campaign details
Brand: NikeLead Agency: Mindshare ChinaRegion: APAC
Objective
Inspire and enable young Chinese footballers to fulfill their footballing potential during the most competitive time in the football media calendar: The FIFA Football World Cup.
Target Audience
Young footballers aged 15-25 years in China. Dedicated to the game, hungry for recognition.
Consumer insight: Every young footballer dreams of being able to share their best on-pitch moments with their mates.
Over 40% of post-95s in China love expressing themselves on social media. Amazing moments happen for amateur footballers in every game, but unlike professional footballers on...