Netflix: Something for everyone

Netflix, an over-the-top content platform, partnered with Spotify in India and used its targeting solutions to convert Spotify listeners into potential Netflix subscribers.

Campaign details

Brand: Netflix IndiaAgency: Wavemaker India

Strategy

Objective

Netflix is one of 40 OTT streaming services in India. For a country obsessed with TV, Netflix's objective through 2019 was to create awareness for their library of content across different genres, languages and formats. This awareness was to be funnelled into creating consideration for the platform which would in turn help them to acquire new users.

For a market as diverse as India, they aimed to cement the philosophy of Something for Everyone to showcase to viewers that there's a show/movie for every taste. This would not...

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