Campaign details
Brand: NestleAgency: Mindshare TurkeyRegion: EMEA
Strategy
Objective
Turkey's most-beloved coffee brand and 80-years coffee expert Nescafé created the brand new Keyf-i Türk, is inspired by Turkish coffee which is an inseparable part of Turkish culture and ritual. It aimed to meet with consumers by emphasizing the ability to see fortune telling, which is the feature of the product, with the motto of The Blend of Turkish Coffee and Milk.
Target Audience
While determining our target audience; we focused on the young target group who are coffee lovers and between the ages of 18-44....