Campaign details
Brand: NestleAgency: Mindshare TurkeyRegion: EMEA
Strategy
Objective
Turkey's most-beloved coffee brand and coffee expert of 80 years, Nescafé, created the brand new Keyf-i Türk, which was inspired by Turkish coffee – an inseparable part of Turkish culture and ritual. It aimed to meet with consumers by emphasizing the ability to tell people's fortunes, which is a feature of the product, with the motto of "The Blend of Turkish Coffee and Milk"
Target Audience
While determining our target audience, we focused on the young target group who are coffee lovers and between the ages...