Nestle: Nescafe Keyf-i Turk Faladdin Integration

Nescafé, a coffee brand, promoted its new Nescafé Keyf-i Türk product in Turkey by partnering with popular fortune telling app Faladdin to give consumers a reading free of charge.

Campaign details

Brand: NestleAgency: Mindshare TurkeyRegion: EMEA

Strategy

Objective

Turkey's most-beloved coffee brand and  coffee expert of 80 years, Nescafé, created the brand new Keyf-i Türk, which was inspired by Turkish coffee – an inseparable part of Turkish culture and ritual. It aimed to meet with consumers by emphasizing the ability to tell people's fortunes, which is a feature of the product, with the motto of "The Blend of Turkish Coffee and Milk"

Target Audience

While determining our target audience, we focused on the young target group who are coffee lovers and between the ages...

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