Nescafé: A cup from home

Nescafé, a coffee brand, encouraged consumers to enjoy their coffee from home while spending Ramadan under lockdown in Indonesia.

Campaign details

Brand: NescaféAgency: Publicis

Strategy

Objective

Nescafé as a coffee brand always finds challenges in joining the conversation during Ramadan. Besides the fact that the consumption of coffee always reduces during this month, Nescafé, as an international brand, also faces more difficulties in riding on the Indonesia Ramadan season compared to its local competitors.

As the pandemic had hit Indonesia just before Ramadan had started, This situation only added to the challenge of communicating our brand during the holy month of fasting. Not to mention how some limitations are applied during this time. While social distancing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands