MySchoolReviews.com: Her courage lessons for myschoolreview.com

MySchoolReviews.com, a school reviewing and listing company, used videos and radio spots to raise awareness among parents in India that they are unintentionally fear training their daughters.

Campaign details

Brand: MySchoolReviews.comAgency: Isobar India

Strategy

Objective

As a school reviewing and listing company, MySchoolReviews.com's mission is to help parents with the best schools for their children. But, being a new entrant in the education sector, MySchoolReviews.com was looking for a way to make its presence felt.

While working on ensuring quality education for all, the brand found a disparity in what girls and boys were being taught in the country. While boys were encouraged to be brave, girls were asked to stay safe. According to a 2018 report by Save The Children,...

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